Samsung Electronics will showcase its DX (Device eXperience) Division roadmap for 2026 at The First Look, scheduled for January 4 at 7:00 PM PST (8:30 AM IST on January 5) at the Latour Ballroom, Wynn Las Vegas.
Positioned two days before the opening of CES 2026, The First Look will highlight the company’s upcoming AI-driven consumer experiences and strategic direction for the year ahead.
The First Look: Key Samsung Leaders to Outline DX Strategy
At The First Look, TM Roh, CEO and Head of the DX Division, will deliver the keynote address. He will be joined by SW Yong, President and Head of the Visual Display Business, and Cheolgi Kim, Executive Vice President and Head of Digital Appliances Business.
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Together, the leadership team will detail their plans for product innovation, business priorities, and customer experience enhancements in 2026.
Global Streaming and Additional CES 2026 Showcases
Samsung will stream The First Look live via Samsung Newsroom, its official YouTube channel, and Samsung TV Plus, the company’s FAST (free, ad-supported streaming TV) service.
Beyond the event, Samsung will host multiple exhibitions and interactive showcases at its dedicated CES 2026 space in the Wynn Las Vegas through January 7.
